Categories
Google Data Studio

FREE Google Data Studio Report Template for SEO

39

Disclaimer: This report was created by me as an employee of Vertical Leap

I’ve been working with Google Data Studio, sometimes referred too as GDS, for over a year now and I think it’s a fantastic tool to help freelancers, agencies and anyone working in the digital work to help showcase the work you’re doing for clients or your boss.

It can be daunting when starting out with Data Studio on knowing where to begin, how everything works, etc. This isn’t a how to set up Google Data studio report guide specifically but it will cover some fundamentals on getting started using my template! Here’s a quick introduction to GDS if you’re not too sure what it is.

Introduction to Google Data Studio

How to use my Google Data Studio template

Template Link : https://datastudio.google.com/s/oYAQHcBWldc

Step 1: Data Sources

The first thing you’ll need to do, after you’ve agreed to the T&C’s, https://datastudio.google.com/overview, we need to create the data sources. To do this you’ll need access to the site’s Google Analytics reporting view and Google Search Console property.

Create a new data source for the following:

  • Google Analytics
  • Google Search Console – URL
  • Google Search Console – Site

How to create a new data source in Google Data Studio

In the top left corner of GDS, click the “Create” button.

Then Select “Data source”.

google data studio create new data source

Name your data source and Select your connector. In this example, we’ll set a new Google Analytics connection.

Top tip! Make sure the name is unique, this makes it easier when building and creating your reports.

google data studio connectors

Authorize your connector and then select the view you want to use. Select Connect in the top right corner once you’ve found the view.

google data studio google analytics connector example

If you’re not using my template, then that’s it – you’ve created your first data source!

But if you want to use my template you’ll need to set up some additional fields in your connectors. Let’s keep going with the Google Analytics connector as an example, but you’ll need to create Google Search Console connectors for both “Site Impression” and “Url Impression” to continue with this guide a little further down.

google data studio google search console connector example

Creating a Calculated Field in Google Data Studio

For my report to work as intended, we need to create Calculated Fields. If you’re following along from above, you should see a list of fields in front of you, select “Add Field” in the top right corner.

google data studio add new field

If not, you’ll need to find the data source you want to edit, simply click the data source and you’ll see the list of fields.

google data studio existing data sources

Calculated Fields allow you to do many amazing things but we’re just going to be using some simple CASE functions, you can check out a full list of functions here.

For Google Analytics we only need to create one Calculated Field for my report template called “Themes”.

Google Analytics Calculated Fields

Themes

CASE
WHEN REGEXP_MATCH(Landing Page, ".*/example/.*") THEN "Example"
WHEN REGEXP_MATCH(Landing Page, ".*/test/.*") THEN "Test"
END
google data studio calculated field example

Google Search Console Site Calculated Fields

Keyword Type

CASE
WHEN REGEXP_MATCH(Query, ".*brand.*name.*") THEN "Brand"
ELSE "Non-brand"
END
google data studio calculated field example

Themes

CASE
WHEN REGEXP_MATCH(Query, ".*example.*") THEN "Example"
WHEN REGEXP_MATCH(Query, ".*test.*") THEN "Test"
END
google data studio calculated field example

SERP

CONCAT("https://www.google.com/search?q=", Query)

Note: You can update the local of the SERPs by changing the Google domain.

SERP Link

HYPERLINK(SERP, IMAGE("https://grwst.one/wp-content/uploads/2020/03/search.png"))

Google Search Console URL Calculated Fields

Themes

CASE
WHEN REGEXP_MATCH(Landing Page, ".*/example/.*") THEN "Example"
WHEN REGEXP_MATCH(Landing Page, ".*/test/.*") THEN "Test"
END
google data studio calculated field example

URL Link

HYPERLINK(Landing Page, IMAGE("https://grwst.one/wp-content/uploads/2020/03/search.png"))
google data studio calculated field example

Creating a Google My Business Connector

For this, we’re going to be using Jepto’s Google My Business Connector, which is free to use! Follow their instructions and you’ll be good to go!

Step 2: Creating your report

Once your data sources have been created, in order, we can now look at setting up your first report by copying my template.

Open up my report template https://datastudio.google.com/s/oYAQHcBWldc and you’re going to want to make a copy.

grwstone SEO template example how to copy google data studio reports

The next step is to line up your data sources with mine. Unfortunately, I haven’t figured out how to make these visible to you, if anyone can share any light on this that would be much appreciated, here are the current share settings on these data sources.

copy google data studio reports new data source selector

In the pop-up the order is as follows.

  • Google Analytics connector
  • GSC Site connector
  • GSC URL connector
  • Jepto GMB connector

Once you’re happy, click “Copy Report”.

example of newly copied google data studio report

Now there are only a few steps to ensure the report is fully working, this is where the Calculated Fields come into play.

Word Visibility

On Page 5. Word Visibility you’ll notice some broken charts and filters, here’s what you need to do.

For the broken filters, you’ll need to assign the dimensions “Keyword Type” and “Themes”.

google data studio filter update
google data studio how to update a filter

In the main chart, replace the Invalid Dimension with “SERP Link” and rename it to “-” for display purposes.

google data studio how to update a filter
google data studio how to update a filter

Page visibility

On Page 6. Page Visibility you’ll notice some more broken charts and filters, here’s what you need to do.

For the filter, assign it the Dimension “Themes” and for the chart repeat the process above but adding “URL Link” instead.

google data studio how to update a filter

Traffic

On page 9. Traffic, you only need to update one filter, assigning the Dimension “Themes”.

google data studio how to update a filter

You can use the search function in the data tab to make finding the right dimension easier.

google data studio how to update a filter

Step 3: How to share your Data Studio report

The final step is ensuring your new GDS report can be seen by your clients! You need to make sure that the following settings have been updated.

Click the “Share” button in the top right-hand corner, not the drop down, just the button.

Select the tab “Manage access” and change the drop-down to “Anyone with the link can view”.

how to share a google data studio report

Click Save. This means that when you get a share-friendly URL, anyone will be able to view your amazing work!

how to share a google data studio report

Report Test: https://datastudio.google.com/s/mACOMCR0R0I

If you’ve got any questions, leave a comment or get in contact. Also if you have any suggestions for streamlining the process above please let me know!

If you’re interested in SEO services, please get in contact with Vertical Leap

4 replies on “FREE Google Data Studio Report Template for SEO”

Leave a Reply

Your email address will not be published. Required fields are marked *